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New Artist Join & Gift This Album/Songbook
April 28, 2010

For years, we’ve received inquiries from artists interested in having their music sold through our site. In the past, these inquires were always handled manually and took way to long (in our opinion) to get the product up. As a result, we’ve launched our new artist join section. For a minimal one-time $35 setup fee, an artist can add any album or songbook to our site for consideration. The backend systems allow us to easily preview, comment, and even push the product on-site quickly. It’s a huge time saver for both us and the artists.

We’ve also recently added a great new feature, making it extremely easy to gift any product on our site to friends and family. Now on any songbook or album page, you’ll notice a simply link that states, “Gift this Album” or “Gift this Songbook.” By clicking this link, you’ll be required to enter the recipient’s e-mail address and name. After proceeding through checkout, the download links are automatically e-mailed as a gift to your recipient for download. With Mother’s Day around the corner, it’s a great opportunity to share with her the music you know she’ll love.

Submit Your Songs to Anyone: By Greg Hansen
April 21, 2010

As a record and media producer, I receive many phone calls and e-mails from
songwriters and artists wanting to get information on how to pitch their
work. I came across this article that summarizes some excellent points to
keep in mind while doing it. Cliff Goldmacher lists five things that are
essential to the process: networking, professionalism, persistence,
courtesy, and patience. His article is called: The DIY Guide To Submitting
Your Songs To Anyone In The Industry.

Hymns only? No Problem! Some Sparkling Ideas For Your Ward’s Music Program: By Greg Hansen
April 12, 2010

I was sitting in front of the Bishop about twelve years ago, dreading what was to come…..ah!!! Ward choir director? “Ok, sure, Bishop”…..as I left his office I had all the thoughts many professional musicians think when such a calling comes; most of them less-than-ideal. I’m glad to say my poor attitude didn’t last long! What followed became one of the great church service experiences of my life. 



Six years later the ward choir had 45 members, performed monthly, had recorded a commemorative Cd, boasted a string and winds orchestra performing with the choir for Christmas and Easter, and had a very large music budget. 



There was a musical number in sacrament meeting every week, and all the music for ward activities, firesides and other meetings were coordinated with their appropriate themes and overseen by the ward music chairman, almost like a booking agent!



In addition, I had a number of hymns I had arranged for the choir published by national publishers.



Here are a few ideas that worked:



You’re working with the Bishop-work with him, not against him. His take on what’s appropriate is what counts, not yours. Build a relationship of trust, and over time you will be able to expand the vision of music that can bring the Spirit. Do the best work possible inside the box he gives you, and he will give you more wiggle room as he sees the positive effects of your supportive efforts. There’s nothing worse than a music chairman always trying to sneak in a brass tune or fringe song, missing the point of worship service music entirely. There are ample opportunities in other church settings for varied kinds of music performances without using sacrament meeting for that purpose. Don’t hold “the manual” over his head-he is the one to interpret it.



Only Hymns? No problem! Have you ever noticed that nearly all the music done by the Tabernacle Choir during conferences are hymn arrangements? Even when singing directly from the green hymnbook, the choir varies the verses, with men or women on the melody or in harmony, unison or four-parts. Excellent directions on how to do this are found in the back of the hymnal. The number of hymn arrangements available commercially is so vast, it would take a lifetime to sing all the good ones. If the choir only sings the hymns the same way out of the book as the congregation, there is no reason to have a choir. Even slight variation pricks the ear into listening more closely, making something all-too-familiar into something fresh. The manual also says that a ward choir is the vehicle to introduce less familiar hymns to the congregation.



Gather your resources. Some dusty closet in the ward or stake house usually has a small library of tired choir material, but sometimes gems can be found with a little effort. Better yet, there is always some church musician with a personal library of choir music that goes with them from ward to ward; this is usually good stuff. If your ward is not used to having music included in the ward budget, make a budget and turn it in. The worst they can say is no. If that happens, keep making one and turning it in every year. As you build trust, you’ll get a budget. Make it 2 times bigger than the minimum you need, and maybe you’ll get some of it. Sometimes I just bought the music myself and donated it to the ward, taking a tax deduction, until there was a budget. There is a list of inexpensive music sources at the end of this article.



Sit in different places in the chapel and see who is singing well behind you. When the meeting is over, tell that person you noticed they had a good voice, and invite them to choir. More often than not, they’ll come. Watch who conducts well, listen in Priesthood meeting for singers and players. Most people who hide their talents will come out of their shell with a little kindness. Start with musical numbers and small quartets or duets and build from there. The difference in the quality of the worship service will feed on itself, and more people will want to be involved. Don’t forget the youth. Choir should be an open invitation to all, without restrictions. Find a rehearsal time that works, even if it’s at someone’s house. When you’re home or visiting teaching, see who has a piano. It’s a sure sign!



Use a Primary talent show for children’s recital pieces rather than sacrament meeting, and firesides or activity nights for other kinds of music. Appropriate occasions can be created for every kind of performance.



Make the choir rehearsal fun, positive and productive, and never longer than an hour. I would invite guest vocalists form outside the ward to do 15 minutes of technique demonstration, or soloists to sing with the choir. The rehearsals were fast-paced and spiritually satisfying. Many participants felt they were getting the musicality and instruction they had often desired, but had not had time for. I would often use pieces that had been recorded by professional choirs, and play them during rehearsal, so it was easy to be inspired and learn the song faster, by hearing it done well. I would talk about why the music was moving, point out the cool things the composer did, and bring other elements into it so the choir could appreciate and learn to love the songs. Every rehearsal was in preparation for a specific date of performance, not some nebulous generality, and we always took summers off for renewal. We filled those months with small groups, individual music numbers and youth choirs.



Find your big guns, and maximize their contribution. Every ward has a person or two who has been ward organist for a hundred years. These people are your biggest allies, because they love music enough to serve all the time till it hurts. Rally their support and use them for developing the beginnings of your music program. As you create a level of enthusiasm they will help you spread it.

Get a choir president called. This person will consistently remind people of rehearsals and performances, so the conductor can focus on productive rehearsals and recruiting.



Get the Leadership enthused. Most bishoprics are too busy to be in the choir, but you can ask them for their favorite hymn, or pay special attention to their tastes, and they will become fans. The bishop of my present ward has asked that we only sing hymns HE knows. What better way to get his support than to take that and run with it, instead of whining about it! Have the bishop narrate the Christmas program, or find another way to easily involve them with a minimum time commitment.



Unify the Entire Ward Music Staff. The ward music staff potentially includes the ward music chairman, the choir director, the choir president, section leaders, Primary and Relief Society music leaders, ward Activities committee music specialist, YM and YW music leaders, and all the pianists for every auxiliary. This group of musicians alone is enough to start taking things to a new level. Auxiliary pianists often feel under appreciated and uninvolved, and are willing to give more when they are recognized for their good work.



Have a great Christmas and Easter Program Every Year. If I had only these two dates to work toward with a choir, it would be enough to build an effective ward tradition. If you have only a little money for music, spend it here. You’ll get the biggest bang for the buck on these occasions.



Your goal is to bring the Spirit. Maybe it sounds silly, but if you watch the audience when the music is performed, you can see how effective you are. Count the compliments you get after the meeting. Watch for the telltale tear, the moistened eye. Do you have their attention while sharing the music? You want to reach people, to move them; to be a vehicle for the Spirit to come and heal them. People in this church are usually generous with their feedback when asked for it. Use it to your advantage. Reach your audience; make a difference.

Wish List and Search Samples
April 5, 2010

Ever since we’ve launched our new site, we’ve been thrilled at the response we’ve seen from our customers. Thanks to you we continually received suggestions, comments, and questions that have helped our site evolve.

Several of the most recent additions to our site include the ability to now add any product to a wish list. Simply look for the “Add to Wish List” link on any album or songbook page, and you’ll be redirected to sign in to your account. After login, the album or songbook is conveniently displayed in the wish list section found within your account. It’s a great way to keep track of the music you’ve heard, and want to buy in the future.

We’ve also made a simple tweak to our search to enable you to more easily find the music you’re looking for. As a result, any search that yields song results will display either a PDF or music icon, so you can easily preview the song from within the search. No more having to go to the product page to find out if it’s the song you’re looking for.

How to Fix the Six Most Common Mistakes Made by Independent Musicians: By Greg Hansen
March 26, 2010

You’re a singer or songwriter. You have talent, but what do you do with it? Let’s assume you have managed to get funding for an independent recording. What pitfalls do you want to avoid?
Here are six tips to help you as you embark on your journey as an artist.

Mistake #1: Not listening to your audience when writing your material.
Solution: Think of them, not you . Know why you are writing, and to whom. Write to uplift people, and not for selfish-expression. If your work requires substantial explanation, you have missed the boat. Know your audience and take them where they (or you) want them to go with your talents. You are already unique; use that for others’ good.

Mistake #2: Making your recordings unperformable in a live setting.
Solution: It is possible to adapt even the most sequenced techno hip hop tune to a live setting, but making it absolutely unperformable will be like shooting yourself in the foot. Though this requirement should not limit you in taking advantage of the array of digital possibilities available, bear in mind that, if it is good, someday someone will want to perform it.

Mistake #3: Getting stuck in production. This includes endlessly tweaking vocals, changing arrangements, experimenting in the studio on the 5% that will only matter to you, and not your audience.
Solution: This is a huge problem. Is it better to spend extra money on special mastering instead of promotion? Not if your funds are limited. Have a budget and stick to it. Realize that 95% of what you do will work, and that extra 5% you spend diddling around will not matter to the audience.

Mistake #4: Bad cover art.
Solution: Your CD cover is the first line of advertising for your work. It should reflect tastefully what the album is, and why it should be bought, at a glance. It should be professional and compelling. Instead of using Aunt Jane’s cousin who draws well, get a designer with a track record in the music industry. A good starting point can be found by looking at the list of winning designers on www.pearlawards.org.

Mistake #5: Not getting distribution.
Solution: Distribution comes in two formats: digital downloads and physical CD’s in stores. You need both. For people to buy your album, it should be readily available. More outlets mean more sales. Get into as many outlets as you can. If you can’t get distribution, you may have one of two problems — your album is not marketable, or you haven’t found the right distributor for your work.

Mistake #6: Getting distribution but not budgeting for promotion.
Solution: Putting your music on iTunes and in stores is meaningless without promotion. Promotion and touring is the holy grail of music. It does no good to have your work in many outlets if you are not driving people to them.

Budget for promotion. Maintain an active email list; buy promotion and advertising from reputable companies. Look for the most bang for the buck. Then perform, perform, perform — anywhere you can. Keep in touch with your fans. Get radio and internet presence if you can. Send your CD to media outlets and follow up. Most of all, don’t give up! Keep doing it long after the first release. Eventually, it will pay off.

Issues With Downloading
March 19, 2010

Most of our customers have a very hassle free experience shopping with us. On occasion, however, we receive inquiries from customers indicating they’ve not been able to download their purchase. Most of the time, this is due to the load of our servers, or due to an issue with our payment processor. Should you ever be a customer who experiences such an incident, we wanted to give you a few tips on how you can resolve the issue quickly.

1. At the time of purchase, customers are redirected to immediately download their purchase. As a backup, we send an e-mail with the download link as well. Should you not be able to download the music immediately, try the download link within your e-mail. Be sure to check any spam or junk folders, as occasionally our e-mails may arrive there.

2. Our recently launched My Account section is a great way to get around this issue. Simply login to your account, and request the download links be resent. If your purchase was made within 90 days, the request will automatically be processed, and you’ll be able to download your purchase.

3. Customer service is a big deal for us, and we want to ensure our customers are happy. If there is an issue, simply open an inquiry, and we’ll be happy to work with you.

We hope these suggestions will be able to help our customers to be able to more quickly resolve any problems that may occur during the downloading process.

More Review Information Available
March 18, 2010

We’ve decided to make more review information available on the various sheet music and downloadable mp3 albums we sell. Previously, customer reviews were merely found at the bottom of every album or songbook page. This information has been made more prominent, by placing the total average of all reviews at the top of the product page, on the home page, shopping pages, as well as specific artist pages. By doing so, you will be quickly able to determine what music is favored by other customers. We realize this is what you’ve come to expect with internet shopping, and look forward to continuing to make minor improvements, like this, to better serve our customers.

Album/Songbook Savings
March 12, 2010

Ever wonder how much you’re really saving if you purchase an entire album or songbook versus purchasing each song individually? Instead of having to take the time to do the math, we’ve recently implemented a simple feature that tells you how much you’re really saving. Take a look at some of the URL’s below to see it in action.

http://www.ldsmusicnow.com/songbook/49/Inspirational-Music-Showcase/60-Favorite-Hymns/

http://www.ldsmusicnow.com/album/119/Michael-Dowdle/Twenty-Five-Beloved-Primary-Songs/

From OutKast to Evanescence: Become a Pop Music Expert in 30 minutes or Less: By Greg Hansen
March 5, 2010

Have you ever heard your teenager come home from school, headphones so loud you can hear the thump of the beat? His face cloaked with that sullen, dazed look of teenage angst?

Ever wished you could relate to the ward young women more effectively?

Ever wanted to get your kids to listen to you instead of saying, ‘Awww, Dad…”

Well, now you can! I will give you some helpful tips from a Music Insider that will raise your personal level of coolness in your kid’s eyes, and get their attention at the same time. You may even be able to create a new family hobby where you can filter out the bad stuff, share musical tastes and expand each other’s appreciation for new kinds of music. (And, at the least, this will make a good family night!) OutKast and Evanescence are pop groups. Remember, knowledge is power! It is always better to be informed than ignorant on any potentially controversial subject.

The principle at work here is best illustrated by a couple of life experience examples: Paraguay is a country originally inhabited by the Guarani Indians who were then conquered by the Spanish. As a missionary there, speaking Spanish was the accepted norm, but knowing even a few words of the Guarani language would get a local’s attention much faster. It indicated that the foreigner had cared enough to get deeper into the culture. A mere greeting in Guarani could get you in the door, especially in the rural areas.

While serving in a BYU bishopric with a ward of 150 freshmen, I would often ask new students who their favorite musical groups or artists were. First of all, bishoprics never ask those kinds of questions, and they would be amazed that I knew anything about it. It created a great place to start a connection, and you can tell a lot about someone by the kind of music they relate to, or with which they personally identify.

Showing forth the interest and effort to understand a strong piece of a teenager’s world results in better communication and camaraderie. It works far better than blanket condemnations of “the music kids these days listen to.”

So, let’s get started! Say you’re a fairly competent e-mailer and occasional internet surfer. You may even use the computer to type up talks or Relief Society lessons. If you don’t qualify for any of the above descriptions, you probably have a teenager who does, or you wouldn’t be reading this article!

The internet has provided a far better way to screen music than merely going to a music store and buying a CD with only a vague idea of what’s on it. Gone are the days of watching for the “Explicit Lyrics” warning labels on questionable CD’s in the music bins. Anything with a label like that should be avoided anyway.

Here are some excellent steps to take:

1. Get familiar with what kids are listening to by looking on the Billboard charts. (www.billboard.com) Billboard charts are based on reported sales figures, and you can view the main charts without charge. Look down the top 100 album list and see what names look familiar. The top 100 chart shows albums from all genres, and chances are some of your favorites will be on the list as well. See if you recognize some of the names of the groups your kids like. Better yet, do this WITH your kids. The spread of musical styles runs the entire gamut, from the most corrupt to the most uplifting. Be aware of this as you navigate the minefield where wheat and tares grow together.

2. Once you have done a little homework on the charts, take a few of the names they mentioned, or that you might like, and go to one of the legitimate downloadable music sites. Here are some of the top ones:

www.itunes.com
www.buymusic.com
www.napster.com (now legal)

You may want to set up an account with one of them at this point, or simply browse the sample recordings as they allow. If you set up an account, it will cost nothing, but make sure you type in the credit card number and don’t let the kids have the password. This will make you the gatekeeper. (Send the kids up to their rooms to get the “Strength of Youth” pamphlet published by the Church while you do this.)

3. Choose stuff together, finding music you like as well as them. Songs can be individually purchased for less than a dollar each, but do it only after you have previewed them. There is an amazing library of material-vast amounts of music in every style you can imagine. Just browsing the categories alone will broaden your horizons. While you choose music, use the “Strength of Youth” guidelines as a benchmark, but be aware that personal interpretations may vary, and be willing to be a little open-minded.

4. Download the songs you like and burn them on a CD,- WITH ALL THE SONGS TOGETHER ON ONE CD,- (if there aren’t too many). Then when you all listen to them, they will be hearing yours, and you will hear theirs, and you may even start liking each other’s music! Get Pop, Classical, Kid’s music, Show tunes, Christian, LDS, and stuff from all genres. Explore good alternatives together. It can be lots of fun! Put them in your car and listen when you do errands. Even if you can’t burn CD’s on your computer, going through the steps above will be beneficial.

Now you will be able to talk in terms of artists and songs with teenagers, thus significantly raising your level of coolness and influence in their lives.

New Buying Feature introduced
March 2, 2010

As a result of one of our customer’s suggestions, we’ve recently taken the time to develop a new feature entitled “Other Customers Who Bought This Item Also Bought.” As the name obviously suggests, we now offer information on any album or songbook which has been purchased with another product at the bottom of the product page. This enables you to see other customer’s buying habits, and allows you to make better buying decisions.

Our goal is to become one of the best LDS music download sites in the industry, and through the continued support and feedback from our customers, we’re sure we’ll be able to do so. Keep the comments coming!

ARCHIVES

2010

Jul 22 : Recent Mormon Times Article Represents Small Portion of LDS Music Opinion
Jul 16 : Mack Wilberg: Requiem and Other Choral Works
Jul 8 : LDSMusicNow Welcomes Kerry Christensen
Jun 26 : New We Recommend Feature
Jun 11 : Sara Bethany Ham - A Young, Fresh Voice with a Firm Mission: By Greg Hansen
Jun 3 : LDS Art and Music Accessories Now Available
May 27 : Creative Inspiration When You Need It (Part 2) - By Greg Hansen
May 20 : Inspiration On Demand: Part 1 - By Greg Hansen
May 12 : Bloom Where You're Planted: How to make the most of your musical talents right where you are - By Greg Hansen
May 5 : The Journey of Jessie Clark: By Greg Hansen
Apr 28 : New Artist Join & Gift This Album/Songbook
Apr 21 : Submit Your Songs to Anyone: By Greg Hansen
Apr 12 : Hymns only? No Problem! Some Sparkling Ideas For Your Ward’s Music Program: By Greg Hansen
Apr 5 : Wish List and Search Samples
Mar 26 : How to Fix the Six Most Common Mistakes Made by Independent Musicians: By Greg Hansen
Mar 19 : Issues With Downloading
Mar 18 : More Review Information Available
Mar 12 : Album/Songbook Savings
Mar 5 : From OutKast to Evanescence: Become a Pop Music Expert in 30 minutes or Less: By Greg Hansen
Mar 2 : New Buying Feature introduced
Feb 26 : How Country Music Can Improve Your Marriage: By Greg Hansen
Feb 17 : My Account Update
Feb 1 : New My Account Section
Jan 16 : Cricket & Seagull Fireside Chat Features LDSMusicNow
Jan 4 : Happy New Year!

2009

Dec 23 : Album Covers Available With Full Album Purchase
Dec 17 : New Checkout with PayPal and Guest Checkout
Dec 9 : Announcing The New LDSMusicNow Radio
Dec 2 : Search Woes and Revisions
Nov 28 : Join LDSMusicNow on Facebook and Twitter
Nov 23 : Black Friday Sale
Nov 23 : New LDSMusicNow Website Launched

Copyright © 2010 Greg Hansen Music Productions